The biggest opportunity isn't inventing something brand new. It's building a fairer, better version of something people already spend billions on — and letting the scale do the heavy lifting.
The NDIS taught me exactly what's broken
I worked in the NDIS, and the business I worked for was, frankly, disgusting. Their attitude was: this is how we operate, and we're not changing it. That's how a lot of these systems run — this is how we make money, so we don't really care how it affects the world or the people we're supposed to be caring for. Participants were disrespected. And most workers weren't looked after either.
The NDIS pays roughly $70–75 an hour for a support service. Many agencies pay the support worker around $30 on a casual rate — which also means they can let you go at any moment. That leaves the agency keeping well over half of every hour, closer to 60%, for work someone else is actually doing.
Why the numbers get huge fast
When you see a gap that wide between what the system pays and what the worker receives, that's not just unfair — it's an opening. Any industry where the middle takes most of the value while the people doing the work and the people being served both lose is an industry waiting for a better alternative.
Because these industries already run into the billions, building a genuine alternative inside them doesn't scale to thousands — it scales to something enormous. I'm not creating a little side product. I'm building real, sizeable businesses inside sectors where the money already moving through reaches into the trillions. The scale isn't something you invent — it's already there. You just build the better door into it.
How to find your own version
You don't need the NDIS specifically. You need the pattern. Look for an industry that's already huge, where the people doing the work are underpaid, where the customers or participants are underserved, and where the incumbents openly refuse to change. Then use AI to build the systems, the website, and the marketing for a fairer alternative — fast, and without a giant team.
Better pay for the people with the skills. Better care for the people who need it. A real business, not a side hustle. That's what building an empire actually looks like.