Yes — AI can make you rich. Not on its own, and not overnight, but depending entirely on how you use it. Over the last three months I've used AI to build multiple businesses and the full systems behind them. Here's the honest version.
People ask me this constantly, and I understand the scepticism — there's a lot of noise online about getting rich with AI. But I can tell you from actually doing it: AI can absolutely help you build real wealth, the same way YouTube can. YouTube can make you rich too, depending on how you use it. You're restricted by algorithms, of course, but the tool itself is a lever. Whether it lifts anything depends on where you put it and how hard you push.
Being rich isn't as far away as it used to be
When I was growing up, becoming a millionaire felt worlds away — not something ordinary people said out loud. Then social media arrived, and suddenly there were more millionaires than ever, people who had one idea and got there in a genuinely short amount of time. AI is the next version of that shift.
I'll be honest, because I'd rather you trust me than sell you a dream: most content creators never become millionaires. Most people who try never get there. But there are far more people building real wealth in this space than in most traditional industries — like cleaning, for example. The odds aren't guaranteed. They're just better than trading your life away for a wage that goes up 2% a year.
Websites that market themselves
When I build a business with AI, I don't build a brochure — I build a system. A website dressed up as a business, or a business dressed up as a website, where the marketing is baked into the site itself. Inside each one I create anchor pages and blog pages that constantly tell Google I'm the authority in my niche. This page you're reading is an anchor page. The posts below are the signals that point back to it.
I use Google and YouTube because they own each other. Google is the world's biggest search engine, and YouTube is basically owned by Google. Show both of them that you're the authority, and you've covered the two biggest discovery engines on the internet at once. That's answer engine optimization: being the page that genuinely deserves to be the answer.
Building inside billion-dollar industries
Most people chasing income online think small — a PDF on Etsy, a side hustle on someone else's platform. I went the other way. I look at billion-dollar industries here in Australia and build fairer alternatives inside them. Take the NDIS: it pays roughly $70–75 an hour for a service, yet many agencies pay the support worker about $30 casual and keep the rest — well over half of every hour, for work someone else is doing. So I built a better way to pay the people with the skills, and a better way to look after the people being cared for. When you build inside industries that already move billions, the scale is enormous.
2026 and beyond
AI isn't going anywhere. It's only getting bigger. If you're not putting it to work as a tool for you now, you're losing out — not because of hype, but because everyone else is picking up the tool while you wait for permission. So why not give it a go: to make your business better, or to build one from scratch? AI is well and truly going to make me money. I hope it makes you money too.